Drill 03 · Read

Find the bottleneck in your data.

Compare mock video scenarios across views, impressions, clicks, orders, and GMV. Then make one clear next-test call.

Your read

Bottleneck: Product clicks (CTR)

People watched, but not enough clicked the product. Views are not buying intent.

Recommended next action: Move card / CTA earlier

Compare the videos

Healthy reference: CTR 1.0%-2.0% · CTOR 4%-8%

Make your read

0/3 choices
1

What's the main bottleneck?

2

What should the creator do next?

Viewer journey funnel (High views, low product clicks)

Views41,300100%
Product impressions14,85036% view -> impression
Product clicks2961.99% CTR
Orders72.4% CTOR
GMV$203$29 AOV

Likely bottleneck: Product clicks (CTR). People watched, but not enough clicked the product. Views are not buying intent.

0/3
Loop the workflow

Got your next action? Run it again.

Every diagnosis points to a new test. Pick a fresh product or angle and start the Pick -> Tag -> Read loop again.

Start a new drill