TikTok Shop creator terms, explained clearly.
Short definitions for the product, video, and metrics words creators need before running a product test.
Terms for the Pick, Tag, Read loop
- Product terms explain samples, commission, and whether an item is easy to show honestly.
- Video terms explain the product card and the moment where clicking feels useful.
- Metric terms explain CTR, orders, and CTOR as practice signals, not outcome promises.
ShoppableLab is an independent educational toolkit. It is not affiliated with TikTok or TikTok Shop and does not guarantee reach, clicks, orders, or earnings.
Core creator-commerce terms.
Open a definition, then jump to the related guide or practice tool when you are ready to turn the term into a creator decision.
What Is a TikTok Shop Product Card?
A product card is the clickable product entry attached to a shoppable video. It should appear when the viewer understands what the product is and why clicking helps.
What Is CTOR in TikTok Shop Creator Metrics?
CTOR means click-to-order rate. It compares orders with product clicks and helps show whether product interest turned into purchase action.
What Is a TikTok Shop Sample?
A sample is a product unit a creator may use to film real product proof. For beginners, sample availability matters because it affects whether the product can be demonstrated honestly.
What Is TikTok Shop Creator Commission?
Commission is the possible payout when an eligible order is attributed to a creator’s product path. It is useful to compare, but it should not be the only reason to choose a product.
Keep the terms connected to the workflow.
The glossary is a reference layer for the same product, video, and metrics decisions covered in the guide library.