Find and save products
What Is a TikTok Showcase?
Direct answer
A TikTok Showcase is the shopping tab on a creator's profile where viewers can browse and buy recommended products. Product Marketplace helps eligible creators find products; Showcase displays their selected products. Having a Showcase does not mean you own a TikTok Shop. Access and product visibility still depend on account eligibility, market, and product status.
Try the free Showcase practiceProduct Marketplace vs. Showcase
- Product Marketplace
- Where eligible TikTok Shop affiliate creators discover and evaluate candidate products that may be appropriate to promote.
- Showcase
- Where products associated with a creator may be presented to viewers and managed by the creator, subject to account and product state.
Capabilities and labels can vary by creator eligibility, account, seller, product, market, and current platform behavior.
How to add products to a TikTok Showcase
For eligible creators, TikTok's US guidance describes opening Add products from Showcase to reach Product Marketplace. Search or browse for a suitable product, inspect its details, then use Add on the listing or product detail page.
Review any product-specific requirements before adding it. Adding a product to Showcase does not publish a video or attach the product to an existing video. Those are separate actions, and the options available to a real account can vary.
Why a saved product may not appear to viewers
Check the product's status and visibility, not just whether it is in your managed list. TikTok's Showcase guidance says products under review, not approved, or unavailable are automatically hidden.
Use the current status shown in your own account to decide what to inspect next. A saved product alone is not proof that shoppers can see it or that it is ready to attach to content.
Practice checking and organizing one saved product
The free ShoppableLab Showcase Practice uses one fictional saved product. Find it, check its status and visibility, then use Move to top. You can learn the distinction between a saved product and a ready, visible product without connecting a TikTok account.
This exercise does not add arbitrary products, create a real Showcase, repair ineligible products, or attach products to content. Product discovery belongs in the separate Product Marketplace Practice; Add Product to Video teaches the later attachment step.
Q&A
Common questions
Where is Showcase on TikTok?
It is the product-shopping tab on an eligible creator's profile, identified by a shopping bag icon. What appears depends on the account and its product visibility.
Is Showcase the same as Product Marketplace?
No. Product Marketplace is for discovering and evaluating candidate products. Showcase is for the products already associated with the creator.
Do I need to own a TikTok Shop to have a Showcase?
No. TikTok distinguishes owning a shop's inventory from displaying products in a Showcase. Eligible affiliate creators can display products from other sellers; real account access still depends on current requirements.
Does a saved product automatically become linked to my video?
No. Saving and attaching are separate steps. Select the product through the eligible product-link workflow for that content.
Official sources
Checked November 5, 2026. These sources describe U.S. TikTok Shop; availability and report labels can vary by market and account. ShoppableLab is independent and uses fictional practice data.
Independent training boundary: ShoppableLab uses fixed fictional Practice states and does not access, modify, or diagnose a real TikTok Shop account.